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Desigual's new Logo and Branding

Desigual's new Logo and Branding
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Desigual Logo | Desigual New Logo | Desigual Perth | Desigual 3 Bears |
Okay so Desigual have rebranded after a big leadup with lots of publicity they have delivered a fairly plain black and white, back to front logo. It kind of goes with their meaning for those in the know Desigual is spanish for uneven so I guess back to front, kind of goes with their whole ethos. Apparently there is no polyester in the future ranges another  big whoop from us.  We personally love Desigual not aligning with the minimalist modernist feel, we prefer their designs standing out from the clutter of monochrome price pointed fashion out there.Anyway, it's new, it's fresh and it's controversial so lets get everyone else opinion?
desigual logo collage | Desigual Logo | Desigual Perth | Desigual Australia |

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